Advertising is more exciting than it's ever been. Thanks to the explosion of data, content and screens. And the discovery of a new panacea called Convergence. But the path to get there is fraught with danger. At every turn, there are obstacles that slows progress. That diminish efficiency and effectiveness.
Join us at Cannes Lions for a progressive panel discussion with top brands, broadcasters and agencies. Together, we'll explore how to harness converged TV and optimize results across TV, digital and social.